Spring is in full bloom, which means summer is just around the corner. The kids will be out of school, summer vacations will begin, and summer consumer spending will be in full swing. This gives you very little time to prepare for your summer season advertising and promotion campaigns.
Summer is a prime season for increasing your sales. More people get out of the home, school-age children spend time outside and in local businesses, and there is a general sense of spending more with summer freedom. To get your part of the summer spending season, here are summer advertising tips you can use to direct customers to your store and even to your online website.
Summer Season Product Promotion
Do you sell products that are related or connected to summer? Now is the best time to start summer marketing by advertising your stock of summer-related items. Do you sell beachwear or other water recreational items?
The Institute for Supply Management’s manufacturing index rose to 55.3 from 53.5 in May. The index had its sharpest one-month drop since 1984 in May as a shortage of auto parts from Japan and high gasoline prices cut into spending.
Stock indexes jumped following the report. The Dow Jones industrial average rose 90 points, or 0.7 percent, to 12,507 in morning trading. The S&P 500 gained 9, or 0.7 percent, to 1,330. The Nasdaq composite rose 19, or 0.7 percent, to 2,793.
Stock indexes are on pace for their best week since July of last year. The Dow Jones industrial average gained nearly 480 points over the last 4 days.
The weeklong rally began Monday after Nike Inc. reported surprisingly strong quarterly results. That led investors to believe that shoppers are continuing to splurge on sneakers and sportswear despite the recent run-up in gas prices.
SINGAPORE shares were higher at midday on Monday, with the benchmark Straits Times Index at 3,162.16, up 0.74 per cent, or 23.15 points.
About 658.2 million shares exchanged hands.
Gainers beat losers 262 to 148.
Chris Musson 300
LIVERPOOL Science Park has welcomed 18 companies to its innovation campus since the beginning of the year.
The tenants, which range from well-established small firms to graduate start-ups, span a broad range of knowledge-based sectors including the creative industries, life sciences, ICT and software development.
They include web technology agency Instinctive Creations, venture capital firm SPARK Impact, which manages the £25m North West Fund for Biomedical, PR and marketing agency Active Profile and market development company Lead Creators.
Five businesses have taken space in the park’s recently-opened Graduate Enterprise Centre , a facility in Liverpool for graduates starting out in business.
The arrival of creative company, Shuttle Creative, design agency Edward Ridding Design, Richard Foulkes translation services, Chapel & Stone Estates and ALFA Imports brings the total number of companies in the GEC to 10.
Other companies to recently move into the park are web solutions company Yooka, retail internet specialists CommsPort, insurance and financial services specialists CBG Group, animation specialists Image Venture Mediaworks, education consulting company New Century Education Centre, TCL Telecoms and Impact Digital Solutions.
Liverpool Science Park’s chief executive, Chris Musson, said: “The park was created as a vehicle to nurture and support the city region’s commercial knowledge economy and to attract businesses into the city, and we are delighted to welcome this flurry of new companies into our community.
“We are constantly evolving our offering to cater for the needs of growing 21st-century businesses, be that through facilities such as our GEC and starter pods, through to our high- profile events programmes and industry-specific workshops.
“Not only are we attracting a broad range of industries, but it is particularly heartening to see start-ups and established firms organically forging new partnerships and exploring potential business opportunities among themselves.
“The arrival of these 18 organisations further enriches the Science Park community, and we wish them every success here.”
The lettings bring the total number of organisations based within the Park’s two innovation centres to 57.
Work is due to start in four weeks on the creation of 5,000 sq ft of commercial laboratories within Liverpool Science Park’s ic2 building on Brownlow Hill, with work expected to the completed by September.
SIX of the best has been rewarded with a safety gold medal for housebuilder Redrow.
The Ewloe-based firm – founded by Liverpool entrepreneur Steve Morgan who was named last week as Liverpool Daily Post Business Person of the Year – had won six consecutive safety awards from the Royal Society for the Prevention of Accidents .
Safety charity RoSPA has now recognised the feat with a prestigious gold medal to recognise the firm’s achievements.
Group health and safety director Bob Sayers said: “Taking pride in a job well done is very much at the heart of Redrow’s operations.
“Having robust health and safety procedures in place and adhering to them constantly is essential, and we rely on the input and co-operation of every member of staff and all of our sub-contractors on site to maintain our strong record.”
RoSPA awards manager David Rawlins added: “Redrow has shown it is committed to striving for continuous improvement.”
Stone, 37, said Tuesday on his blog that he will work with the company “for many years to come,” but that the most effective use of his time now is to “get out of the way” of Twitter’s crew and leadership team until he’s called upon to be of some specific use.
Stone says he plans to focus on helping schools, nonprofits and company advisory boards. He’s also relaunching Obvious Corp. with fellow Twitter co-founder Evan Williams to develop new projects.
The move comes as Twitter has been trying to build upon its popularity to make more money by selling more ads. The privately held company doesn’t disclose its finances, but research firm eMarketer Inc. estimates Twitter will bring in advertising revenue of about $150 million this year.
Stone’s departure caps a year of executive changes at the San Francisco-based company. Last fall Williams handed over the reins to Twitter’s current CEO, Dick Costolo, and moved on to explore new business ideas.
One of the biggest problems for fresh entrepreneurs is making those important connections that can both promote their new company and their individual status within a business community. How can you grow your network when you don’t have one with which to start? In addition, amidst all of the efforts needed to launch a company – from product acquisition and hiring to hiring and marketing – how does a new entrepreneur extend his or her network and contacts when there is so much else to do?
Involvement is the Key
The answer is getting involved with groups. An entrepreneur who doesn’t get involved with groups and organizations is like a person trying to push a boulder uphill. Or, much like a wallflower at a dance who sits in the corner watching everyone else have fun, he or she is simply listening to the music, but not joining the fun.
With your pardon for the metaphorical overload, the point is that getting involved can make running your business easier. You not
CHICAGO – THE Detroit Three carmakers captured more than half the sales in the US market for the first time since September 2008 amid supply shortages caused by the Japanese quake, industry data showed on Friday.
Toyota and Honda have been hardest hit by the March 11 disaster which disrupted global supply chains just as the US auto industry was beginning to recover from a deep economic downturn which pushed sales down to levels not seen in decades.
That helped push the market share of General Motors, Ford and Chrysler to 50.1 per cent in June from 49.6 per cent in May and 46.5 per cent in April, according to Autodata.
Ford sales analyst George Pipas cautioned that the share gains will likely be ‘short-term’ and noted that they came from meeting existing sales targets in a shrinking overall market.
‘As the denominator shrinks, our market share is going to go up,’ he said in a conference call.